【仮】【内容だけ】質問1~5の答え

 1. What factors contribute to compulsive scrolling behavior on social media platforms?

Compulsive scrolling on social media—often called “doomscrolling”—is influenced by both psychological and design-related factors. Psychologically, feelings like anxiety, boredom, and FOMO (fear of missing out) play a big role. People naturally don’t want to miss anything, and social media takes advantage of this by constantly offering new content. Design-wise, features like infinite scrolling and occasional viral posts keep users hooked by creating a sense of surprise and reward. These make it easy to scroll for long periods without even realizing it.

[References]

Flack, M., Burton, W. H., & Caudwell, K. M. (2024). I rely on a little help from my friends: the effect of interpersonal and intrapersonal emotion regulation on the relationship between FOMO and problematic internet use. BMC Psychiatry.
https://bmcpsychiatry.biomedcentral.com/articles/10.1186/s12888-024-05834-9

Groenestein, E., Willemsen, L., Van Koningsbruggen, G. M., Ket, H., & Kerkhof, P. (2024). The relationship between fear of missing out, digital technology use, and psychological well-being: A scoping review of conceptual and empirical issues. PLoS ONE.


2. How much time do individuals typically spend on social media each day, and what variables influence this duration?

The average time people spend on social media per day varies by country and age, but globally it's about 2 to 3 hours. Younger generations, especially Gen Z, often spend even more—sometimes over 4 hours a day. This depends on factors like gender, job, lifestyle, mental state, and how they use social media. For example, people who mainly use it for news or work tend to spend less time than those who use it for entertainment or staying in touch with friends.

[References]

  1. Statista. (2025b, June 19). Average daily time spent on social media worldwide 2012-2025.
  2. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/

Ahm Ahmad, M. B., Hussain, A., & Ahmad, F. (2022c). The use of social media at work place and its influence prod activity of the employees in the era of COVID-19. SN Business &Economics Econohttps://pubmed.ncbi.nlm.nih.gov/36185825/


3. To what extent are individuals capable of abstaining from social media for a full day, and what challenges do they face?

Taking a full day off from social media might seem easy, but it’s actually tough for many people. Some feel anxious or empty without it, especially if they’re used to checking it often. They might get bored or feel lonely, and end up opening the app without thinking. Also, if someone depends on social media for communication or information, not using it can be really inconvenient. Doing a digital detox often requires strong willpower and finding other ways to fill the time.

[References]

Pielot, M., & Rello, L. (2017). Productive, anxious, lonely. Cornell University, 1–11.
https://pielot.org/pubs/PielotRello2017-MHCI-DoNotDisturb.pdf

Cutting back on social media reduces anxiety, depression, loneliness - News Service. (n.d.).


4. How do social media notifications affect users’ concentration and task performance?

Social media notifications easily grab our attention. Our brains are very sensitive to unexpected signals, so even just hearing a notification sound or seeing a banner can break our focus. Some studies show it can take around 20 to 25 minutes to get fully focused again after being interrupted. Even just thinking about notifications can increase mental stress and lower performance. In multitasking situations, productivity tends to drop a lot.

SNSの通知は、ユーザーの注意を強く引き付ける。脳は予測できない刺激に対して特に敏感であるため、通知音やバナーが表示されるだけで集中力が妨げられる。作業の中断が発生すると、元の集中状態に戻るまで平均で約20〜25分かかるという研究もある。また、通知を気にするだけでも"認知的負荷"が増し、パフォーマンスの質が低下する。特にマルチタスクを強いられる環境では、生産性が著しく落ちる。

[References]

Upshaw, J. D., Stevens, C. E., Ganis, G., & Zabelina, D. L. (2022). The hidden cost of a smartphone: The effects of smartphone notifications on cognitive control from a behavioral and electrophysiological perspective. PLoS ONE.



5. In what ways has checking social media become an automatic behavior rather than a conscious decision?

Checking social media often becomes a habit rather than a choice. This happens through a loop: trigger → behavior → reward. For example, when you feel bored (trigger), you pick up your phone and open social media (behavior), then you see something interesting or get a notification (reward), which gives you a small feeling of satisfaction. Repeating this loop over time makes the behavior automatic—you start doing it without even thinking.

SNSのチェックは、反射的で無意識な行動になりやすい。これは「トリガー → 行動 → 報酬」という習慣のループによって形成される。たとえば、退屈(トリガー)を感じた瞬間にスマホを開き、SNSを見る(行動)ことで、何かしらの刺激(通知や面白い投稿)を受け取り、一時的な満足感(報酬)を得る。このプロセスが繰り返されることで、SNS閲覧が無意識のうちに行われるようになる。


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